Applies only to those with food purchasing authority for retailers, distributors, importers, and foodservice businesses; other attendees such as manufacturers, suppliers, brokers, and business services are not eligible for a complimentary registration. SFA will determine eligibility at its discretion; registrants may be required to provide supporting documentation for SFA to determine their primary business classification and employment. A complimentary registration is valid only upon SFA’s written confirmation. Receipt of this invitation does not constitute registration and does not guarantee admission or a complimentary registration; registration must be online prior to January 21, 2025, and onsite or other attempts to register will not qualify for this promotion, which expires at 11:59 pm Eastern Time on January 21, 2025.
More than a trade show, the Winter Fancy Food Show offers trend-setting makers, buyers, and distributors a first look at the products, flavors, and ideas set to reshape retail shelves and menu listings across the country and the world.
Celebrate, discover, and connect with our incredible community at this one-of-a-kind event. The Winter Show brings together tastemakers from retail, distribution, and foodservice to set the tone for the year ahead in specialty food.
*Early access for Key Buyers begins at 9:30 am
With thousands of the newest and most innovative products in the specialty food industry on display, the Winter Show offers a first look at emerging products from the West Coast and across the world. Your next bestseller is waiting to be discovered!
The Winter Fancy Food Show is a community-centric event, where bonds are formed and reinforced in an inspiring environment. Between curated events and casual meet-ups, you'll be immersed in networking opportunities and relationship-building.
The food industry's biggest trends start in specialty, and the Winter Show gets you in on the ground floor of specialty food trend-setting. Gain knowledge at research-based sessions, discover nascent innovations, and add your voice to the conversation.
